How To Build A Brand | What Is PPC? | What is PPC?

PPC stands for pay per click, and in a nutshell pay per click advertising is when instead of purchasing a full colour ad in a magazine, where you would pay a big chunk of money just for the opportunity to get your ad in front of thousands of random people, PPC is where you can get really specific about which keywords you want to be found for and then create an advert that has those key words in it so that whenever somebody is looking for that in google, your advert will come up and you will bid so your advert gets higher and higher and you only pay when somebody actually clicks on your ad.

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